The New York Times was right. It’s not very often we say that. Two days ago, the newspaper began a story about the country of Sweden’s official Twitter account with, “Chances of embarrassment are unusually high when you are @Sweden, the nation’s official Twitter spokesperson.” Every week, a new Swede is handed control of the country’s Twitter feed and gives a personal face and voice to the country of more than nine million. The social media strategy behind the Twitter account is meant to showcase a “typical Swede” and promote the diversity of the Nordic country as a possible tourist destination. This morning, this week’s “tweeter” (and in my opinion the entire country) have some explaining and soul-searching to do.
Whats the fuzz with jews. You can’t even see if a person is a jew, unless you see their penises, and even if you do, you can’t be sure!?
— @sweden / Sonja (@sweden) June 12, 2012
That’s the first of a series of tweets sent this morning surrounding who is a Jew and how exactly one is supposed to identify one. Here’s another:
In nazi German they even had to sew stars on their sleeves. If they didn’t, they could never now who was a jew and who was not a jew.
— @sweden / Sonja (@sweden) June 12, 2012
Sonja, this week’s tweeter, seems to believe there are no Jews in her country (despite there being more than 18,000 nationally).
Where I come from there is no jews. I guess its a religion. But why were the nazis talking about races? Was it a blood-thing (for them)?
— @sweden / Sonja (@sweden) June 12, 2012



