Commentary Magazine


Topic: television ratings

The Presidential Debate Reality Show

Tomorrow night’s presidential debate and the one that follows the next week may be the only opportunities for either President Obama or Mitt Romney to score a victory at their opponent’s expense before Election Day. So it’s no surprise that both are viewing it as having the potential to help determine the outcome of the contest. It remains to be seen whether the president’s attempt to correct his lackluster performance in the first debate will lead him to overcompensate by being too aggressive. Another point to watch will be whether Romney will be as on top of his game in a town hall setting where he will have to interact with voters — never his strong suit — as he was in the first debate. But almost as important as these questions will be how many Americans will actually watch it.

The first presidential debate was the most watched presidential debate since the first 1980 dustup between Jimmy Carter and Ronald Reagan, as 67.2 million watched at home on television with many millions more seeing it at hotels and airports or taking it in on their computers and tablets. Traditionally, the first debate always draws a bigger audience than the next two or the vice presidential debate. That was certainly true of the Joe Biden-Paul Ryan slug- and smirk-fest last week that drew only 51.4 million seeing it at home. Those ratings were not only lower than the presidential debate showing, but a considerable drop from the 2008 veep debate in which nearly 70 million tuned in to see Sarah Palin. If the same holds true for the Tuesday night event at Hofstra University, that poses the question as to whether anything that happens there can possibly be as significant as Romney’s triumph two weeks earlier. If so, then President Obama will have to do more than simply improve on his first debate. He will have to mop the floor with Romney to create the momentum switch he needs.

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Debate Ratings Show Obama Picked the Wrong Night to Flop

The biggest difference between discussing the outcome of a sporting event and a political debate is that the outcome of the former is, or at least ought to be, objectively determined by the score while the latter is, almost by definition, a subjective judgment. Nevertheless, though debates are often muddled affairs with no clear winners or losers, some are fairly clear-cut in their impact. Wednesday night’s set-to between President Obama and Mitt Romney was one such encounter. The left-wing talkers on MSNBC, the establishment types chattering on CNN and the conservatives on Fox News all agreed Romney won hands down. But the post-debate pushback from Democrats has centered not only on disingenuous “fact checking” but on the idea that the debate either didn’t matter much or that the Republican’s superiority was a superficial effect that dissipates on closer inspection. But in this case the liberal spinners have a problem: the audience.

It turns out ratings for this debate went through the roof. The Nielson ratings agency reports that 67.2 million Americans watched the debate on television at home. That’s the second highest audience for such a debate in history (number one was the first debate between Ronald Reagan and Jimmy Carter in 1980). And that doesn’t count those who either watched it in airports, hotels, bars or other venues or the many millions who watched it on their computers, tablets or phones. In other words, the president picked the wrong night to mail in his performance.

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