One of the most incredible ads so far this election season was produced and paid for not by a candidate, Super PAC, or party, but instead by a private citizen. Thomas Peterffy, a Hungarian-born businessman who made his fortune in online trading, has begun airing a 60-second ad that will be broadcast on major networks (CNN, CNBC and Bloomberg) in the swing states of Ohio, Wisconsin and possibly Florida, he told the Washington Examiner. Petterffy, who has a net-worth of over $4.6 billion according to Forbes, intends to spend between $5-10 million on the ads.
Peterffy’s ad is powerful in its simplicity. He speaks directly to the camera and recounts the story of his childhood in socialist Hungary, using images of himself and the poverty-stricken European nation. Peterffy, a member of the Forbes 400 list and Forbes’s list of billionaires, describes the importance of hard work and the value of respecting success. Interspersed with messages about the dangers of socialism are recent photos of the Occupy Wall Street movement’s protests. While the ad never addresses Obama’s early supportive statements regarding OWS, Americans need to look no further than statements made during the last two debates to understand that the Obama White House values “fairness” over success. Peterffy concludes his ad by stating, “That is why I am voting Republican and putting this ad on television.”