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With this sizable book representing a six-year effort, Martin Mayer takes his dearly earned place as America's leading amateur lawyer. When he wrote his book about advertising people, Mr. Mayer did not have to become an advertising man himself. Nor did he, in my recollecton, exert himself to touch all bases (anyway, compared to advertising men, lawyers have more bases than Ty Cobb chasing Jackie Robinson for decades could touch). We may suppose, then, that law compels Mr. Mayer more deeply than advertising; and we may just note (though I detest this kind of irresistible psychoanalytic thing) that both his parents are lawyers—which suggests, of course, that to become a lawyer (without jeopardizing his amateur status) he did not have to go to law school—for the good and sufficient reason that he had been raised in one.

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