Commentary Magazine


Contentions

The Return of The Grown Ups

Word comes that Keith Olbermann and Chris Matthews will be removed from their anchor positions at MSNBC. David Gregory will assume the duties for the balance of the presidential race.

It is one thing to pursue a niche audience, to engage ideologically extreme and obnoxious commentators and to unabashedly declare your top-rated shows to be “balance-free.” But placing obvious, avowed partisans in the role of “anchors” with the patina of objectivity and sobriety was a stain on the reputation of NBC. And let’s be frank — the NBC and MSNBC brands are intertwined.

Moreover, it was dumb in the long run for a news organization seeking to compete with less ideologically-tainted outlets. Really, what access and what cooperation do you think the McCain camp has been affording them?

The Left has compared MSNBC to Fox, but the analogy has always fallen on exactly this point: Fox separated talk-show partisans (e.g. Sean Hannity, Bill O’Reilly) from news anchors and reporters ( e.g. Brit Hume, Chris Wallace) while MSNBC did not. This move is a small but essential corrective step.

From the outside one can easily ask, “What took so long?” But the temptation to give into bullies and to seek some small ratings/monetary advantage is great. It is no easy thing to say “enough” and somebody –or somebodies — at MSNBC/NBC did just that. But whether this is part of a greater course correction, one that will be reflected in more than a shuffling of the anchor chairs on the deck of the MSM Titanic remains to be seen.



Join the discussion…

Are you a subscriber? Log in to comment »

Not a subscriber? Join the discussion today, subscribe to Commentary »





Pin It on Pinterest

Shares
Share This

Share This

Share this post with your friends!

Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor to our site, you are allowed 8 free articles this month.
This is your first of 8 free articles.

If you are already a digital subscriber, log in here »

Print subscriber? For free access to the website and iPad, register here »

To subscribe, click here to see our subscription offers »

Please note this is an advertisement skip this ad
Clearly, you have a passion for ideas.
Subscribe today for unlimited digital access to the publication that shapes the minds of the people who shape our world.
Get for just
YOU HAVE READ OF 8 FREE ARTICLES THIS MONTH.
FOR JUST
YOU HAVE READ OF 8 FREE ARTICLES THIS MONTH.
FOR JUST
Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor, you are allowed 8 free articles.
This is your first article.
You have read of 8 free articles this month.
YOU HAVE READ 8 OF 8
FREE ARTICLES THIS MONTH.
for full access to
CommentaryMagazine.com
INCLUDES FULL ACCESS TO:
Digital subscriber?
Print subscriber? Get free access »
Call to subscribe: 1-800-829-6270
You can also subscribe
on your computer at
CommentaryMagazine.com.
LOG IN WITH YOUR
COMMENTARY MAGAZINE ID
Don't have a CommentaryMagazine.com log in?
CREATE A COMMENTARY
LOG IN ID
Enter you email address and password below. A confirmation email will be sent to the email address that you provide.