Commentary Magazine


NIAC’s PR Offensive

As the NIAC and Trita Parsi story unfolds in the wake of Eli Lake’s bombshell story, it is interesting to note just how it might be that many on the Left are simultaneously reaching the same conclusions (e.g., it’s all a neocon conspiracy, Parsi is besieged by an MEK agent).

On Parsi and NIAC’s side is Brown Lloyd James, a PR firm with much experience in this area. The firm’s website tells us: “Brown Lloyd James handled the international launch of Al Jazeera English.” And we also know from news reports that “Brown Lloyd James, a public relations firm with offices in London and New York, has opened an office in Tripoli. It is reported to have placed articles by Colonel Gadaffi in American newspapers.” So they have the best of the best when it comes to representing these sorts of clients.

It should come as no surprise then that even before the Washington Times story was released, NIAC was laying the groundwork to scream foul. Back on November 3, Parsi sent out a fundraising letter, which tipped the hand on the upcoming defense and those who would be telling a sympathetic tale:

Dear NIAC Friend,

When we launched the Truth out 2010 Campaign two weeks ago, we never expected the overwhelming response we got. Our sincere thanks to all those who responded. Clearly, our many supporters are just as tired of the smear campaign against NIAC as we are.

One thing that those behind the smears seem to have in common is a belief that Iranian Americans shouldn’t have a say in America’s approach to Iran simply because they are Iranian Americans. Not only is this ridiculous and offensive, it has a racist undertone with innuendos of dual loyalty.

See for instance what ultra-conservative Martin Kramer said at an AIPAC conference in 2009. Kramer argued that Iranian Americans tend to still have family in Iran and are therefore easily intimidated into backing Tehran, saying: “[W]e have to be extremely cautious about what we take away from Iranian Diaspora communities when it comes to understanding Iran. Many of these communities desperately want access to their own country. And it dramatically tilts their analysis toward accommodation.”

There has been a flurry of articles by fair-minded American journalists in the media that defend NIAC, push back and do not allow these smears to go unanswered.  Just today, the Huffington Post published an article uncovering the true motives behind the smears — stating that they “were dishonest at best and defamatory at worst,” and “as NIAC’s voice grew louder in foreign policy circles, so too did the vehemence of its critics.”

Other influential journalists have also rejected the allegations against NIAC:

Andrew Sullivan, The Atlantic:

“The implication that [Trita Parsi] is somehow a tool of the regime is unfair, untrue and malicious.”

Spencer Ackerman, Washington Independent:

“Any American reporter who paid any attention to the U.S. debate over the Iranian election quoted Parsi and NIAC, constantly, denouncing Ahmadinejad.”

Matt Yglesias, Think Progress:

“What can be seen, right out in the open and on the record, is that NIAC has consistently criticized human rights abuses by the Iranian government and agitated for liberalization, fair elections, and decent treatment of the population of Iran.”

Daniel Luban, The Faster Times:

“Why, then, is [Parsi] being attacked as a stooge for the Iranian regime? The answer is simple: while Parsi has harshly criticized the regime’s actions, he has joined Iran’s leading opposition figures in opposing the use of sanctions or military force against Iran, on the grounds that they would be likely simply to kill innocent Iranian civilians while strengthening the regime’s hold on power. For the Iran hawks, this is a mortal sin.”

Glenn Greenwald of calls NIAC’s attackers “neocon character assassins.”

As part of our Truth in 2010 Campaign, we are providing a Facts vs Myths section on our website. It’s a great resource to find out the truth about NIAC’s work. Make sure you study it and tell your friends — nothing is more effective in fighting smear than the truth!

Your loyalty and support is what has gotten our community this far — so, please don’t stop now. Please continue to support NIAC by donating $20.10 or more to the 2010 Campaign — and remember, all your donations are tax-deductible.

But don’t just donate. Make sure you email the Huffington Post article and this email to all your friends. Post it on your Facebook status. Tweet about it. And talk to your friends about the work NIAC is doing!

Momentum is building in our favor, but that doesn’t mean our work is over. We have to continue our offensive in order to meet our commitment to you of dispelling myths and falsehoods by 2010.

As always, thank you for your support. We look forward to sharing more good news with you in the near future!


Trita Parsi, PhD

Weeks before the story actually broke, the  groundwork for the defense was being laid. And it is interesting that just after the story did break, Andrew Sullivan rushed forward with the very same “dual loyalty” argument. Luban stepped up to smear a Parsi critic as a terrorist. And so it went as some in the Left blogosphere struggled mightily to paint Parsi as the innocent victim and somehow the friend of the Greens (neatly sidestepping the conspiracy to defund the same). That sort of smooth-running rebuttal doesn’t just happen on its own, it is fair to conclude, and you can’t say Parsi and NIAC aren’t getting their money’s worth from their PR team

Join the discussion…

Are you a subscriber? Log in to comment »

Not a subscriber? Join the discussion today, subscribe to Commentary »

Pin It on Pinterest

Share This

Share This

Share this post with your friends!

Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor to our site, you are allowed 8 free articles this month.
This is your first of 8 free articles.

If you are already a digital subscriber, log in here »

Print subscriber? For free access to the website and iPad, register here »

To subscribe, click here to see our subscription offers »

Please note this is an advertisement skip this ad
Clearly, you have a passion for ideas.
Subscribe today for unlimited digital access to the publication that shapes the minds of the people who shape our world.
Get for just
Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor, you are allowed 8 free articles.
This is your first article.
You have read of 8 free articles this month.
for full access to
Digital subscriber?
Print subscriber? Get free access »
Call to subscribe: 1-800-829-6270
You can also subscribe
on your computer at
Don't have a log in?
Enter you email address and password below. A confirmation email will be sent to the email address that you provide.