Kudos to Britain’s Zionist Federation for launching a campaign this week against the ludicrous decision by the country’s Advertising Standards Authority to ban an Israeli tourism ad featuring a picture of the Western Wall because it “implied that the part of East Jerusalem featured in the image was part of the state of Israel” rather than “occupied territory,” and was thus “likely to mislead.” But the ones who should be leading this campaign are the American government, the British government, and any other government that claims to view Israeli-Palestinian peace as a policy priority.
To understand why these governments should care, it’s worth perusing a seemingly unrelated article by Max Singer of the Begin-Sadat Center. Singer argued that for the Palestinians to be willing to make peace with Israel, two conditions must hold.
First, Palestinians must be convinced that they have no chance of destroying Israel — because if Israel can be eradicated, leaving them with 100 percent of the territory, they obviously have no incentive to sign a deal that would give them at most 22 percent. And while Palestinians know they can’t defeat Israel militarily as things stand now, Singer wrote, they remain hopeful “that their international campaign to delegitimize Israel will lead to international pressure that forces it into a series of retreats that ultimately makes it unable to defend itself.”
Second, Palestinians must be convinced that they can make peace with honor — and this “depends on whether the Jews are colonial thieves stealing land solely on the basis of force, or whether they are a people that also historically lived in the land.” But currently, he noted, “The Palestinian leadership is deliberately making an honorable peace impossible by falsely denying that Jews have a legitimate claim to any of the land.” They even deny that a Jewish Temple ever stood on the Temple Mount.
The ASA decision, far from encouraging these necessary Palestinian convictions to take root, does the exact opposite. First, it bolsters Palestinian hopes that their delegitimization strategy will succeed. As Jonathan noted last week, if Britain thinks Jews have no claim even to the Western Wall, the road is short to convincing it that Jews have no claim to any place in Israel.
And second, it reinforces the Palestinian belief that Jews have no historic ties to the land. After all, Western officials and journalists consistently refer to the Western Wall as Judaism’s holiest site. So if Britain thinks even this “holiest of Jewish sites” properly belongs to Palestinians rather than to Jews, Jewish claims of deep religious/historical ties to this land cannot be anything other than a massive fraud.
If Western governments are serious about wanting Middle East peace, they must confront these twin Palestinian pathologies head-on instead of catering to them, as the ASA did in this decision. And the longer they wait, they harder it will be — because the more time passes without any serious challenge to these views from the West, the more deeply entrenched in the Palestinian psyche they become.