George Lakoff is a linguistics professor at Berkeley who made a name for himself in left-liberal circles by claiming the problem with left-liberalism was its failure to “reframe” the discussion in a way that would make Americans think well of left-liberalism. His book, Don’t Think of an Elephant, was particularly popular. Today, on Politico, Lakoff diagnoses the primary problem that plagued Democrats on Tuesday as a “massive communications failure” owing to its refusal to understand properly that
[C]onservatives have an extensive, but not obvious communications system, with many think tanks, framing experts, training institutes, a system of spokespeople linked by talking points, and bookers booking their people not just on radio and TV, but in lots of civic venues. This system is active not only in elections, but 24/7/365. Democrats have no comparable system.
This is a perfect summary of a certain way of thinking on the Left that is so insular it must look to reasons other than policy choices to explain away the American people’s frustrating unwillingness to go along mutely with whatever the Left wants. In the Lakoff worldview, liberal ideas can’t get to the people who should want them because conservatives have formed such an impregnable wall. In his worldview, the forces arrayed loosely to promote liberal ideas are as nothing, notwithstanding the fact that they are: NPR, the New York Times, the Washington Post, the editorial boards and reportorial staffs of most news organizations, the Ford Foundation, the Carnegie Endowment, the Rockefeller Foundation, the MacArthur Foundation, the Center for American Progress, Media Matters for America, the press staffs of nearly 300 Democratic House and Senate members, the White House press office, the Democratic National Committee, the liberal blogsphere, CNN, MSNBC, the Sierra Club, the Environmental Defense Fund…
There’s more nonsense later in the piece, but I stopped reading after Lakoff “reframed” independent voters as “biconceptuals.”