They call it a merger, but let’s not kid ourselves. Tina Brown will be running the show and is sure to offload the remaining deadwood at Newsweek and dispense with its un-navigable website. I sort of imagine Vanity Fair — the East Coast edition. Costumed members of Congress in large group photos by Annie Leibovitz. More slam pieces on Sarah Palin. And, of course, lots and lots of ads. The Daily Beast is editorially eclectic — running from the left-leaning anti-Israel rants of Peter Beinart to the conventional media wisdom of Howard Kurtz to the sharp essays of Mark McKinnon. And, for old times’ sake, she may throw in the conspiracy meanderings of Seymour Hersh, just in case the New Yorker crowd wants to take a peek now and then. So it will certainly be a less dreary and predictable publication than the newer Newsweek or the old Newsweek, for that matter.
Yes, her own politics are predictably left, but she has, at least in this round of her career, not imposed the sort of ideological rigidity that has branded the Huffington Post as the left’s cocoon (where nary a non-liberal opinion can be uttered). But what they say in a Tina Brown publication is much less important than how they say it. And how they dress.
It may not be a better class of journalism, but it will certainly make a splash and might well be commercially viable. Besides, I look forward to all the stories on politicians and their pets and to getting an inside look at the lavish homes of our elected leaders.