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Newt Gingrich’s Advice to Palin

In an interview with George Stephanopoulos, Newt Gingrich had some unsolicited words of advice for Sarah Palin, whose poll numbers have been dropping after the Tucson tragedy.

“I think that she has got to slow down and be more careful and think through what she’s saying and how she’s saying it,” said Gingrich, who will likely challenge Palin for the Republican presidential nomination in 2012.

And while that’s a good recommendation for any politician — something Gingrich should probably work on himself — will it do any good for Palin?

Her political troubles over the past few weeks weren’t caused by a failure to slow down and think carefully. In fact, a lot of her most controversial remarks have been well thought out. Those gun references from last spring? She used them repeatedly in her statements, especially after she saw the furious reaction they elicited from the media and Democrats. Her “target” map was designed by a professional graphic artist, probably with a good deal of input from her PAC’s communications staff. And her recent comment about blood libel was part of a pre-written speech crafted with the help of PR experts.

Again, Gingrich’s words were good advice for any politician. But at this point, is there any indication that Palin has any interest in being a politician (as opposed to just running for political office)? Her increasingly eye-popping statements can only be looked at in two ways. Either she’s a “media-manipulation genius” (as that old meme goes) interested in a career as a professional conservative pundit, or she’s a serious politician who is breathtakingly clueless about media strategy.

The latter one seems unlikely. Not only is Palin incredibly savvy; so are the strategists around her. But in the past year, as a potential front-runner for the GOP presidential nomination, she’s continued to make pre-planned comments that even the greenest City Hall candidate would have good sense to avoid. Promoting a map with crosshairs over Democratic districts during a debate as heated as the one last spring on health care? And writing the term “blood libel” into a speech? Yes, these controversies were blown way out of proportion by the media, but they were also completely unnecessary, avoidable scandals.

Conservatives who have seen how much potential Palin has as a candidate have advised her to get serious for almost two years. But is the problem that she hasn’t heard what they are saying? Or is it that she doesn’t want to hear it?

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