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Is There Such a Thing as Bad Publicity for a Second-Tier Candidate?

When you’re in the back of the pack of a presidential race and struggling for attention, the rule “there’s no such thing as bad publicity” has to apply. How else is Rick Santorum going to react to the news that pop singer Miley Cyrus flamed the former Pennsylvania senator on Twitter?

As PoliticsPA reports, the former star of the Disney Channel’s popular Hannah Montana Show has a grudge against Urban Outfitters because of claims that the chain has stolen jewelry designs. When she learned that company president Richard Hayne had donated to Santorum’s campaign, Cyrus took to Twitter to knock both Urban Outfitters and the ex-senator because of Santorum’s opposition to gay marriage. As Politico notes, the bad news for Santorum is that Cyrus has over two million Twitter followers. The good news is that most of them aren’t old enough to vote.

Apparently, this is the second pop culture attack on Santorum this month since actress Keira Knightley spoke about “googling” him on The Daily Show, a reference to the fact that gay activists have attempted to game the search engine in order to promote their effort to make his name synonymous with a gay sex term.

Of course, for any of this to hurt Santorum he would need more than a forlorn hope of being nominated or elected. Having Cyrus attack him—another symbol of teen stars gone bad—might actually give him something of a boost with conservative Republican primary voters.



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