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Romney Targets Unemployment in New Ad Campaign

If there’s one economic issue Mitt Romney is perceived to have credibility on, it’s job creation. And he makes the most of this in a powerful new ad out today. You can view it on YouTube here.

It begins with some statistics: “Millions have lost their jobs under President Obama.” “June 3, 2011 Unemployment Hit 9.1%.” Then there’s a voiceover of Obama saying, “There are always gonna be bumps on the road to recovery.” The camera pans to a dusty desert road strewn with fallen people. One by one they stand up, holding signs about their unemployment situation, and speak directly into the camera: “I’m an American, not a bump in the road.”

The ad is a memorable one, and it highlights Obama’s weakness on unemployment. The White House will have a tough time fighting the impression Obama hasn’t focused enough on jobs, especially since many of his own supporters are attacking him on the issue.



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