On “Anderson Cooper 360″ last night, Hilary Rosen slammed Ann Romney for “never actually work[ing] a day in her life.” Within two hours, both David Axelrod and Obama campaign manager Jim Messina were scrambling to distance themselves from Rosen’s comments on Twitter.
Why is the Obama campaign so concerned? Apparently Rosen was enlisted in February to advise Democratic National Committee Chair Debbie Wasserman Schultz on public relations (h/t Jim Geraghty’s invaluable Morning Jolt). The Wall Street Journal reported on Feb. 16 that Rosen was brought on to “tone down” DWS’s image:
Obama advisers have occasionally told [Wasserman Schultz] to “tone it down” and “back off a smidgen,” Ms. Wasserman Schultz says. She agreed with them to enlist two seasoned Democratic female pros, Anita Dunn and Hilary Rosen, to begin giving her occasional political advice and media training, advisers say. “I’m glad to get constructive criticism,” Ms. Wasserman Schultz says.
The media pros prepped her for an important Jan. 13 appearance on the “Bill Maher Show”—from her tone to her clothes (they know better than to suggest she blow out her curly hair, advisers say). Ms. Wasserman Schultz had lots of “don’t” instructions: Don’t make news, don’t try to be funny, don’t laugh at the comedian’s jokes, don’t use your hands (although she balled her fists at one point and did “karate chops” when making her points). Her biggest “do:” Attack Mitt Romney, which she managed to do despite the topic of discussion: Marines urinating on dead Taliban fighters.
Despite the backlash from conservatives and the repudiation from the Obama campaign, Rosen stood behind her comments in a lengthy post on Anderson Cooper’s blog:
“My wife has the occasion, as you know, to campaign on her own and also with me,” Romney told newspaper editors, “and she reports to me regularly that the issue women care about most is the economy.”
So it begs the question, is Ann Romney Mitt’s touchstone for women who are struggling economically or not? Nothing in Ann Romney’s history as we have heard it — hardworking mom she may have been — leads me to believe that Mitt has chosen the right expert to get feedback on this problem he professes to be so concerned about.
I have nothing against Ann Romney. She seems like a nice lady who has raised nice boys, struggled with illness and handles its long-term effects with grace and dignity. I admire her grit in talking about her illness publicly.
What is more important to me and 57 percent of current women voters is her husband saying he supports women’s economic issues because they are the only issues that matter to us and then he fails on even those.
Rosen certainly helped “tone down” and “soften” Wasserman Schultz’s image last night, if only because she was the one making the inflammatory charges, not DWS. The question now is whether Messina and Axelrod will stand behind their own criticism of Rosen — that her comments were “offensive” and “inappropriate” and merit an apology. Will Wasserman Schultz and the DNC cut off Rosen’s advisory role? Or is the Obama campaign content to use Rosen as an attack dog and private consultant, while outwardly shunning her attacks on their opponent’s wife?