Commentary Magazine


Polls Show Romney Needs a Change

Mitt Romney’s favorability ratings have plateaued, according to today’s Washington Post/ABC News poll. It’s not much of a surprise, considering the barrage of anti-Romney news during the past few weeks, but it still must be weighing on his mind this week as he makes his final decision on a running mate:

Mitt Romney’s favorability ratings have stalled over the course of his campaign’s bumpy summer months, with his earlier improvements as he was wrapping up the Republican nomination in the spring appearing to flat-line, according to a new Washington Post/ABC News poll.

While 40 percent of voters now say they hold a favorable opinion of the former Massachusetts governor–virtually unchanged from May–those holding negative views of Romney ticked higher in the new poll, from 45 percent to 49 percent.

Meanwhile, President Obama remained in positive territory on that measure, with 53 percent of voters reporting they hold favorable opinions of the incumbent. Only 43 percent say they feel unfavorably towards him.

The stagnant polls are a sign Romney needs a change. If he picks a dull, mini-me running mate like Republican strategists were advising in Politico today, he’ll be ceding a certain amount of control over his election chances. He may be able to keep his favorability rating stable, or bump it up a few points. But mainly, he’ll be reliant on outside factors that could suppress Obama’s favorability ratings: the state of the economy, the situations in Iran and Syria, the battles in Congress, etc.

Choosing someone like Paul Ryan (or Rubio or Christie) would give Romney a chance to completely change the dynamic of the election — to make it about the larger conservative economic philosophy instead of Romney’s personal career in business. The election would still be a referendum on Obama, but at least Romney could provide a clear and bold alternative. So far, he hasn’t been able to; and a garden-variety VP pick isn’t going to help make that happen.

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