Commentary Magazine


BuyPartisan and Our Polarized, Overly Politicized Civic Culture

Have you tuned in to recent congressional floor debates, read political blogs, or watched prime-time political talks shows and thought to yourself: “What this country needs is more polarization with an extra helping of mutual suspicion and the politicization of everything you keep in your house”? If so, you might need a sabbatical from political media. What you most certainly don’t need, but probably very much want, is this iPhone app that can enable your full transformation into a raving lunatic.

It’s called BuyPartisan, which is clever. It allows you to scan the barcode of products at the grocery store to see how that company allocates its political donations. It was created by Matthew Colbert, formerly a Capitol Hill staffer. For those whose political advocacy is a bit high-proof but not yet completely insufferable, the app will help them reach their potential. According to CBS, the app has about 100,000 users, which suggests there are very many people across the country desperate for a way to stop getting dinner-party invitations.

As the L.A. Times reported:

“We’re trying to make every day election day for people,” Colbert said, adding that the app helps consumers support products that reflect their political beliefs.

BuyPartisan doesn’t directly urge users to boycott products, but that’s likely how many consumers will use it.

Well then I suppose this proves there is such a thing as too much democracy. In any event, Colbert was the first to develop the app, but he wasn’t the first to attempt to release this virus into the air:

It’s all based on publicly available data compiled by non-profit groups like the Sunlight Foundation.

“My first reaction was, cool, we tried to do that!” Sunlight’s Gabriela Schneider said.

More such wisdom from Schneider:

“When I go to vote and when I go to make a purchase, I should know what’s the politics behind that. I should be able to know who’s behind the political ad that’s telling me to vote this way or that way,” Schneider said.

At the very least, it makes you look at your household products in a different way.

If you were wondering if it’s at all possible for a news organization to publish a story about political spending and not find the long and winding road that inevitably leads to the Koch brothers, the answer is: No, it’s not possible. The media’s Koch obsession is just who they are at this point:

The app showed 95 percent of contributions made by Quilted Northern toilet papers went to Republicans. The parent company, Georgia Pacific, is owned by Koch Industries.

“So for those that really care about it and who like that side, they can buy it,” Colbert said. “And for those that don’t like that side, they can go, ‘Maybe I don’t want to buy it. Maybe there’s a different toilet paper I want.'”

I suppose you can look at the Quilted Northern aspect in two ways, if you’re a Democrat whose daily activity is governed by DNC talking points. On the one hand, Harry Reid told you the Kochs are un-American, and therefore you perhaps won’t give them your money. On the other hand, it would be completely demented to boycott toilet paper made by a company whose parent company is owned by libertarians. The question, then, comes down to whether you’ve managed to follow politics closely and keep your sanity.

On a more serious note, such apps would be harmless if we lived in a society that could handle such detailed information with a sense of dignity. Unfortunately, we know what many people will do with such information. Last year, the CEO of Mozilla (developers of the Firefox browser) was forced to step down after committing the thought crime of years ago donating to the prop 8 ballot initiative in California, which opposed gay marriage.

I personally know someone who received death threats after donating to the campaign of a Republican governor, and I am certainly not alone in that regard. We have seen a demand for full campaign donor transparency coupled with the IRS’s witch hunt targeting conservative and pro-Israel political activists, a very clear signal from national Democrats that political voices are to be identified for the purpose of silencing them.

The instinct to have everything on your grocery shopping list conform to an unyielding loyalty to a political party is not a healthy one. And neither is an app that caters to it.

Join the discussion…

Are you a subscriber? Log in to comment »

Not a subscriber? Join the discussion today, subscribe to Commentary »

One Response to “BuyPartisan and Our Polarized, Overly Politicized Civic Culture”

  1. DAVID S LEVINE says:

    I go out of my way to pass by Hess gas stations because that family is affiliated with the Democ-rat party. Neither do I buy Heinz or del Monte products (Del Monte is owned by Nancy Pelosi’s husband.)It’s a cheap and easy boycott–there are other gas stations and consumer products nearby.

Pin It on Pinterest

Share This

Share This

Share this post with your friends!

Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor to our site, you are allowed 8 free articles this month.
This is your first of 8 free articles.

If you are already a digital subscriber, log in here »

Print subscriber? For free access to the website and iPad, register here »

To subscribe, click here to see our subscription offers »

Please note this is an advertisement skip this ad
Clearly, you have a passion for ideas.
Subscribe today for unlimited digital access to the publication that shapes the minds of the people who shape our world.
Get for just
Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor, you are allowed 8 free articles.
This is your first article.
You have read of 8 free articles this month.
for full access to
Digital subscriber?
Print subscriber? Get free access »
Call to subscribe: 1-800-829-6270
You can also subscribe
on your computer at
Don't have a log in?
Enter you email address and password below. A confirmation email will be sent to the email address that you provide.