At some point in recent decades—I couldn’t pinpoint the exact moment—corporate America turned itself into an organ of liberal nannyism and virtue signaling. No longer a commercial bulwark against liberal statism, many firms now happily enforce the orthodoxies of cultural liberalism in the workplace. Which means that, for most of us, the “American experience” feels like one seamless garment of dreary, conformist liberalism wrapped around the public square and the private economy.
The transformation reached its apotheosis this month with the announcement that WeWork is turning itself into a “meat-free organization.” That means the shared-office-space purveyor won’t serve meat at cafeterias and office events. Nor will the firm pay for meat-based dishes on expense accounts.
“New research indicates that avoiding meat is one of the biggest things an individual can do to reduce their personal environmental impact,” co-founder and “chief culture officer” Miguel McKelvey said in a memo, “even more than switching to a hybrid car.” That whooshing sound you hear is McKelvey’s superhero cape fluttering in the wind.
How the company will enforce the new rules is a mystery. The meat-free rule will likely prove to be a nightmare for frontline human-resources workers as well as the executives who have to wine and dine clients at company expense. Less of a mystery is the motivation behind the change. Vegetarian dishes are on average cheaper than meat-based ones. Moreover, as Virginia Postrel points out, “the meat ban is an exercise in brand-building. In today’s ‘meaning economy,’ what we buy carries value-laden significance. It defines our identity and marks our tribe.”
Yes, apparently there are consumers and employees for whom the food served at the company cafeteria is an important source of spiritual meaning. Pray for them.
Then there is the brain-power problem the firm could be creating for itself by imposing a lifestyle preferred by just 3 percent of Americans on all 6,000 of its workers. To wit, science tells us that “high meat intake correlates with moderate fertility, high intelligence, good health, and longevity with consequent population stability, whereas low meat/high cereal intake . . . correlates with high fertility, disease, and population booms and busts.” The long-term evolutionary success of our species, per numerous biological studies, had something to do with eating meat.
In 1940, amid a national debate in Britain over balanced wartime diets, Winston Churchill wrote: “Almost all the food faddists I have ever known, nut-eaters and the like, have died young after a long period of senile decay . . . The way to lose the war is to try to force the British public into a diet of milk, oatmeal, potatoes, etc., washed down on gala occasions with a little lime juice.” In corporate America in 2018, the faddists and nut eaters and other ninnies are winning the war. For now.
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