If Only King Arthur Had a Videographer Like Obama’s

Some 40 years ago, author Joe McGinniss shined a light on the way campaign imagery shapes our perceptions of politics with his The Selling of the President about Richard Nixon’s 1968 run for office. Though aimed at the evil geniuses behind the “new Nixon” who beat Hubert Humphrey, one of the most famous lines in the book recounted the way Nixon’s old nemesis John Kennedy had beguiled the American people with a White House that was sold as a new Camelot. As McGinniss put it: “We forgave, followed and accepted because we liked the way he looked. And he had a pretty wife. Camelot was fun, even for the peasants, as long as it was televised to their huts.”

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If Only King Arthur Had a Videographer Like Obama’s

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