Israel Ad Campaign Targeting Expats Raises Troubling Questions of Identity

The fact that many Israelis have left the Jewish state to find new homes and opportunities in the United States has long been a source of tension for Jerusalem. In the past, some Israeli leaders, such as the late Yitzhak Rabin, castigated emigrants as being little better than traitors. Attempts to shame them into returning failed as have more recent efforts aimed at enticing the yordim (as they are known in Hebrew) with more positive messages. But as cable’s The Jewish Channel reports in this video, the country’s Ministry of Immigrant Absorption, which is responsible for promoting aliyah or immigration to the country, has taken a new tack in an effort to get some of what is estimated to be as many as 600,000 former Israelis living in the United States to come home.

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Israel Ad Campaign Targeting Expats Raises Troubling Questions of Identity

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audio: https://soundcloud.com/commentarymagazine/commentary-podcast-41

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