It ended almost before it started, but the kerfuffle over Rupert Murdoch’s tweet about the way some publications cover Israel is still worth considering. The controversy was over something the media magnate posted on Twitter last night. The tweet, which has since been deleted, said the following: “Why Is Jewish owned press so consistently anti-Israel in every crisis?” The response from some in the liberal media was instant and ferocious. Peter Beinart wrote this was an accusation that some Jewish publishers and journalists are nothing less than self-hating Jews because they express their Jewish identity via hostility to Israel. To him, that combined a lot of “idiocy and nastiness into 140 characters.”

Murdoch, clearly stung, deleted the tweet and then posted the following on Twitter:

Let’s specify that any references to the “Jewish owned press” in a public forum are unfortunate since that phrase smacks of anti-Semitic myths about the media being controlled by a Jewish cabal. That is true even if the person saying it is the living proof that non-Jews actually control a lot more of the media than any Jew. The generalization Murdoch used about such publications being “consistently anti-Israel” also has all the faults that are usually associated with any broad generalization in that it was imprecise. Not all Jewish-owned publications are anti-Israel, and even those that are not exactly friendly to the Jewish state cannot be said to be perfectly consistent in that stance. Even more to the point, the Jewish identity of some of Murdoch’s fellow media barons may be so tenuous that it is arguable that their biases have little to do with their ethnic and/or religious origins.

And yet it must still be said that there was enough of the truth in Murdoch’s poorly phrased tweet to make some of Israel’s Jewish media critics howl.

I imagine Beinart was not incorrect to assume that the primary “Jewish owned press” outlet that Murdoch was thinking of was the New York Times that yesterday led with a front-page op-ed masquerading as a news analysis that mischaracterized the reasons for Israel’s “toughness.” He might also have been thinking about the Jewish ties of the family that has long owned the Washington Post that published this front page the other day. In that context, it wasn’t unreasonable for the non-Jewish Murdoch to wonder why these papers as well as much of the liberal media are often so reflexively hostile to Israel’s cause even when it is clearly the aggrieved party, as it is this week after Hamas rocket attacks set off the current conflict.

In response, Beinart only sees a foolish observer assuming that Jewish publishers should sacrifice their journalistic integrity when covering Israel and assume the pose of Zionist cheerleaders.

But that is not what Murdoch or many other media critics are talking about. Quite the contrary; in the last 30 years we have often seen mainstream publications ditching their integrity to unfairly bash Israel.

Part of Beinart’s own pose as a Jewish critic of Israel is the claim that taking the position that the Jewish state must be saved from itself is so unpopular that it takes courage to stray from the AIPAC playbook. But anyone who has observed the way the media works knows that the opposite is true. The easiest way for any self-identified Jewish writer to get published on the op-ed page of the Times or to get prominent notice in most other mainstream publications is to attack Israel. Indeed, at times it seems the only papers that do regularly publish defenses of Israel against these unfair attacks are the ones Murdoch owns.

Let’s assume that all those who treat Israel unfairly or show bias against it are doing so with motives that are pure as the driven snow. Let us further assume, as we probably should, that all those Jews who do so are not self-hating Jews but just ignorant, blinded by ideology or just as misguided as Beinart.

But let’s not pretend that any journalist who takes such a stance, or a publisher who puts out a newspaper or magazine where Israel is harshly treated, is being brave. Far from it, running with the pack baying for Israel’s blood is the path of least resistance in mainstream media culture.

Under these circumstances, it’s hardly surprising that many Jews as well as some non-Jews like Murdoch are given to wondering aloud about why so many Jews in the business are so little moved by Israel’s predicament and so inclined to rationalize the actions of the Jewish state’s foes.

As usual, Beinart has it backwards. Far from wanting Jews in journalism to jettison their professional obligations, what media critics want is for them to return to a position of integrity and to tell the story of the Middle East conflict more accurately. If they did, media bias against Israel wouldn’t be as much of a factor as it is today.

Though Murdoch expressed this sentiment poorly, he was a lot closer to the truth of the situation than the bile that Beinart directed at him.

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