It Was More Than a Taco

As with much of what Donald Trump does and says, his critics aren’t getting it. Yesterday, on the holiday of Cinco de Mayo — which is celebrated with more gusto by Mexican-Americans as their national day than it is in Mexico — the presumptive Republican presidential nominee decided to get into the spirit of the holiday. So Donald Trump tweeted out a picture of himself sitting at his desk at the Trump Towers with a taco bowl while the candidate was giving a thumb’s up sign and preparing to dig in. The text of the tweet was as follows:

Happy #CincoDeMayo! The best taco bowls are made in Trump Tower Grill. I love Hispanics!

In 89 characters including spaces the tweet provided a holiday greeting, an ethnic pander, and an advertisement for his restaurant. But, predictably the effort got bad reviews and not just from some food critics who claim the food at Trump’s Fifth Avenue joint stinks. The tweet was denounced as not merely an obvious and clunky effort to ingratiate Trump to Hispanic voters. It was panned as the worst kind of ethnic stereotyping as well as a dim-witted attempt to paper over the grave offense Trump has given Mexican-Americans by eating a taco.

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It Was More Than a Taco

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