Joe The Radio Star

John McCain features Joe the Plumber in his weekly radio address. Yes, my eyes did begin to roll back in my head when I saw the most dreaded word in political punditry(“Joe”), but then I got to the meat of McCain’s remarks. They are probably the most effective he’s uttered during this entire campaign. After recapping the Barack Obama-Joe conversation (for anyone in a coma the last week), he explains:

My opponent’s answer showed that economic recovery isn’t even his top priority. His goal, as Senator Obama put it, is to “spread the wealth around.”

There it is — finally. The “it” is the argument against Barack Obama: he’s wedded to income re-distribution, not growth, which is exactly the wrong philosophy at the worst possible time. (If Joe had talked about protectionism and tort reform, it would have been ideal, but one can have only so much political good fortune.) This is the heart of the “choice election” formula (as opposed to “experience vs. choice”) which McCain has been struggling to articulate.

If he gives this speech (or the Alfred E. Smith roast remarks) every day and repeats the substance in every interview — with a reminder that the trio of Obama-Reid-Pelosi  will be an unchecked liberal juggernaut — he might make the race very interesting. And he might even keep the network anchors up late.