Mormon Issue Not New for Romney Adviser

Buzzfeed’s Andrew Kaczynski has unearthed a fascinating old C-SPAN clip from 1994, after Ted Kennedy defeated Mitt Romney in that year’s Massachusetts Senate race. The clip shows Stu Stevens, a GOP media strategist who is currently Romney’s chief strategist, discussing the Kennedy campaign’s conduct during the election. Kennedy elections are notoriously no-holds-barred affairs, and Stevens credited the Kennedy win in part to the Democrat’s repeated use of “the Mormon card”:

The Kennedy campaign very insidiously played the Mormon card in Massachusetts, by simply saying over and over again they weren’t going to talk about the fact that Romney was a Mormon. And this sort of worked. And the Romney campaign should’ve reacted more quickly to it. I think that they felt in Massachusetts it wouldn’t work because Massachusetts has a reputation of being a very tolerant state.

Romney’s rookie mistake, assuming the famous “liberal tolerance” was not the mirage it has always been, may not be a mistake the campaign will make again. That is all the more likely as Stevens is now a prominent campaign adviser. And it’s an important lesson to learn, because as Alana pointed out yesterday, Kaczynski’s colleague McKay Coppins is only the latest to produce a study showing that liberal anti-Mormon bigotry continues to rise.

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Mormon Issue Not New for Romney Adviser

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