Giving Trump the Pariah Treatment May Help Him

Donald Trump has been a vulgar, if entertaining presence in American popular culture for a generation. His decision to run for president, as opposed to flirting with the idea, this year is, as I wrote last month, a disaster for the Republican Party. Aside from the fact that the real estate mogul/reality show star is unsuitable and unqualified to be president, his celebrity and his willingness to say and do outrageous things has the potential to distract the press and the voters from his more serious competitors and turn what had shaped up as a campaign that would only strengthen the GOP into a circus that will damage it and force everyone in it to react to his rants rather than state their own positions. And that’s not even taking into account the remote possibility that his celebrity and name recognition make him, at least according to current polls, a genuine threat to win the nomination. But even as I join in the laments about the Trump candidacy and his clown car campaign, it’s hard not to sympathize with Donald Trump today. Though his remarks about illegal immigrants from Mexico were outrageous, the campaign to force his business partners, such as NBC or Macy’s to drop their associations with him are so self-righteous that it not only makes even those who are critical of him feel a twinge of sympathy. Even worse, the campaign may do him more good than harm.

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Giving Trump the Pariah Treatment May Help Him

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