Anti-Rush Campaign Was in the Works

Wonder how the left was able to mobilize so quickly on the Rush Limbaugh boycott? According to the architect behind it, Media Matters online strategy director Angelo Carusone, the project was actually created in 2009, but stayed inactive until the Sandra Fluke controversy boiled over (via Legal Insurrection):

I started Stop Rush in 2009, 2010, and when I went to register the domain, I saw that Rush owned….

Legal Insurrection’s William Jacobson connects the dots on the story most of the media missed: that the entire Limbaugh boycott was pure, undistilled Astroturf.

The secondary boycott of Rush Limbaugh advertisers is portrayed in the media as a reaction to a groundswell of public outrage.  In fact, the secondary boycott was initiated by and driven by Media Matters, which had a “Stop Limbaugh” campaign on the shelf waiting to be used, and was executed by Angelo Carusone, Director of Online Strategy for Media Matters.

But while Carusone depicts his campaign as a response to the Fluke controversy, it seems obvious from the timeline that Media Matters played a large role in creating the controversy. According to the New York Times, the dormant “Stop Rush” twitter account run by Carusone snapped to life on Wednesday, Feb. 29, the day Limbaugh made his now-infamous comments. Media Matters also appears to be the first media outlet that reported on Limbaugh’s remarks, with Think Progress picking up on the story a few hours later, and the Huffington Post following up that evening.