Hope for the GOP’s Digital Strategy with New RNC Report

Unlike previous, informal autopsies on GOP data and digital performance, yesterday’s release from the RNC, a 100-page report on the future of the Republican Party, comes as a welcome breath of fresh air. Following the election, former digital managers for the Romney campaign joined with DC operatives and consultants for a cheerleading session. These meetings were like letting a murderer conduct the autopsy of his victim, making it impossible to draw meaningful lessons from the election’s many failures. This latest report acknowledges the “unique position” the RNC is in to initiate and execute a transformation in how digital efforts are regarded, funded and staffed in the future.

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Hope for the GOP’s Digital Strategy with New RNC Report

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