Commentary Magazine

How Not to Win Media Trust

Donald Trump’s demagogic rhetoric on the media is dangerous and un-American. When he describes reporters and editors as “enemies of the people,” or when he chuckles at Rodrigo Duterte’s remark that the media are “spies,” the president wounds the dignity of his office and America’s already-infirm civic health. The question is what the media should do to check the president’s rhetorical excesses.

One answer is for America’s mainstream newsrooms to tell the American people that reporters are not, in fact, the enemy and the president should cut it out with his anti-media crusade. For all the commercial pressures they face today, American journalists are still perched by prominent windows overlooking the national public square, which means they still get a hearing from the people down below when they wish.

I suppose that was the bright idea behind Thursday’s simultaneous publication of pro-media editorials in the editorial pages of 350 newspapers across the country. Participating outlets included national papers like the New York Times (naturally) as well as scores of regional ones, plus a few magazines and professional societies. If you can bring yourself to wade through one dull editorial after another, by all means: CNN has links to all 350.

But our mostly liberal colleagues in the edit-page business are fooling themselves if they imagine that this latest national teach-in will foster greater trust in the media, especially among the millions of Americans who in 2016 registered their discontent with the country’s establishment in toto by sending a vulgarian from Queens to the Oval Office. Those Americans—and not all of them were die-hard Trumpians—had had it with a prestige press that too often saw itself as an adjunct to the liberal cause rather than the cause of truth. They had had it with the subtle and not-so-subtle biases, the servility to liberal politicians, the contempt for their cherished beliefs and condescension for their ways of life.

To regain that trust, it will not do to condemn and condescend some more.

Jesse Brenneman, a New York City radio producer, understands this perfectly. In an ongoing satirical video series posted to Twitter, Brenneman documents his mockumentary-style road trip in “Trump country.” The aim is supposedly to understand the frustrations that led to Trump. But Brenneman mostly ends up yelling at the Trumpians from his driver’s seat, as his car zooms through regions like Central Pennsylvania: “WHY DID YOU DO IT? WHY DID YOU DO IT? WHY DID YOU DO IT? WHY DID YOU VOTE FOR HIM? WHY? WHY? WHY? IS IT ABORTION? DO WE NEED TO HAVE FEWER ABORTIONS? WHY DO YOU WATCH FOX NEWS? IT’S NOT TRUE, MUCH OF IT!”

Brenneman is gently chiding his own media comrades. But the 350 editorials amount to a self-serious version of the same thing: Trust us. We’re the media. What’s wrong with you!

Regaining trust requires something else. It requires factually sound reporting and the pursuit of the truth wherever it leads. It calls for reporters who conduct themselves professionally on social media, who don’t give vent to their anti-conservative animosities at every turn. And pundits who don’t change their minds about an issue merely because they find themselves on the same side as Trump. In short, it requires a return to journalism basics.

That’s hard work. Hectoring editorials are easier.

Choose your plan and pay nothing for six Weeks!

For a very limited time, we are extending a six-week free trial on both our subscription plans. Put your intellectual life in order while you can. This offer is also valid for existing subscribers wishing to purchase a gift subscription. Click here for more details.

6 weeks free! Then 29.99/year

6 weeks free! Then 19.99/year