The Great Brander

One of the most impressive aspects of Barack Obama’s presidential campaign was its meticulous branding.  Beyond the stunning “O” insignia, there was the ubiquitous slogan of “change”; the splotchy Obama-looking-yonder-hopefully headshots; the prevalent use of “Gotham” font; and the navy-fading-to-sky-blue backgrounds, which were used to create a distinctly messianic effect.  Much like an advertising campaign for a brand of toothpaste or fast-food chain, it seemed as though every aspect of Obama’s presidential run was market-tested so as to be instantly recognizable to the average consumer (i.e., voters).

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The Great Brander

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Unmasking Is Not a Distraction

Democrats will regret treating this as a partisan issue.

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Has Mattis gone rogue?

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Partisanship Masquerading as Wisdom

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A Familiar Paranoia

Donald Trump sees disloyalty even in his closest supporters.

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