Before the 2003 Iraq War, almost everyone across the Bush administration recognized the need for a media strategy and media outlet to carry the message of the United States and free Iraqis into Iraq. And there began an inter-agency food fight with cooks spoiling the broth many times over, enabled by National Security Advisor Condoleezza Rice’s somewhat disorganized stewardship, that continued until after the war had begun. Meanwhile, the Iranian government formed their Al-Alam radio and television to shape hearts and minds weeks in the weeks before the U.S.-led invasion and before the United States had any mechanism with which to respond.

Iraqi Shi’ites are not naturally anti-American. But with the Islamic Republic fanning the flames of incitement, and the United States incapable of any response, it was the Iranian government and not the United States which wrote the first draft of history with regard to Operation Iraqi Freedom, transforming liberation into occupation.

More than a decade later, it seems the United States remains just as ham-fisted when it comes to the importance of media outreach to conflict zones. While there has been a lot of attention toward ISIS’s use of the Internet and social media, often unaddressed is ISIS’s television and media reach:

  • ISIS television and radio could reach nearly half of Syria’s population and 71 percent of Iraq’s population outside of the areas ISIS already controls in those countries. At this point in time, ISIS does not appear to be television broadcasting, but its radio studios are active in both Mosul, Iraq and Raqqa, Syria.
  • AM and FM radio from within ISIS-controlled territory can reach over 100 miles into Turkey, 60 miles into Iran, and over 50 miles into Jordan.

While ISIS has been checked recently in Kobane, Syria, and defeated in Beiji, Iraq, it continues to consolidate control over a huge swath of territory. In recent weeks, it has announced a new currency, and it has enthusiastically taken over the region’s schools. That it would include media among the trappings of the state it seeks is logical.

As Defense Secretary Chuck Hagel’s resignation renews focus on the military strategy against ISIS, and as diplomats discuss Iraqi Kurdish and Turkish oil trading with ISIS, perhaps it is time for Congress to engage on the American media strategy geared specifically to those living under ISIS’s tyranny. Ceding the media field to ISIS will only help it recruit and expand; it’s time to instead take the fight over airwaves to those areas under ISIS control.