Commentary Magazine


Topic: Cheerios

For Leftists, the Personal Is Still the Political

Here are a few brief thoughts on the controversy surrounding MSNBC’s Twitter feed, in which–in response to a Cheerios ad (!)–the following message was sent out: “Maybe the right wing will hate it, but everyone else will go awww: the adorable new#Cheerios ad w/ biracial family.”

1. This kind of racial slander is the coin of the realm for MSNBC. Its president, Phil Griffin, apologized for the tweet and fired the staffer responsible for it. Fine and good. But it’s not clear why he acted on this occasion and not the hundreds of outrageous libels against Republicans and conservatives that have happened prior to it.

2. This incident demonstrates how for some on the left virtually everything is reduced to politics–even a cereal ad. It reveals an obsession with politics that is distorted and unhealthy. And it’s something that frankly one doesn’t find as prevalent among conservatives, at least in my experience. The slogan popularized during the social revolution of the late 1960s and early 1970s, “the personal is the political,” helps explain this progressive cast of mind. For the left, politics is the primary means toward social progress and fulfillment, whereas for the right, our private lives are considered far more separate and distinct. Conservatives, I think, tend to view politics as important but not as all consuming, which is a far better way to understand life and reality.

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Here are a few brief thoughts on the controversy surrounding MSNBC’s Twitter feed, in which–in response to a Cheerios ad (!)–the following message was sent out: “Maybe the right wing will hate it, but everyone else will go awww: the adorable new#Cheerios ad w/ biracial family.”

1. This kind of racial slander is the coin of the realm for MSNBC. Its president, Phil Griffin, apologized for the tweet and fired the staffer responsible for it. Fine and good. But it’s not clear why he acted on this occasion and not the hundreds of outrageous libels against Republicans and conservatives that have happened prior to it.

2. This incident demonstrates how for some on the left virtually everything is reduced to politics–even a cereal ad. It reveals an obsession with politics that is distorted and unhealthy. And it’s something that frankly one doesn’t find as prevalent among conservatives, at least in my experience. The slogan popularized during the social revolution of the late 1960s and early 1970s, “the personal is the political,” helps explain this progressive cast of mind. For the left, politics is the primary means toward social progress and fulfillment, whereas for the right, our private lives are considered far more separate and distinct. Conservatives, I think, tend to view politics as important but not as all consuming, which is a far better way to understand life and reality.

3. There’s a cautionary tale in all of this, which is that the right shouldn’t become like the left. Leave the hateful attacks, the venom, and the name-calling to them. Conservatives don’t need it, we shouldn’t want it, and it’s not consistent with our best tradition. If the left wants to give refuge to the haters, then that’s up to them. The right, on the other hand, should be characterized by people who are principled, passionate, decent and who don’t (as Ronald Reagan used to remind his staff) consider our opponents to be our enemies. Some conservatives seem to make a rather good living on doing the opposite, on engaging in ad hominem and often childish attacks, and it’s discrediting to them and to the movement they claim to represent.

 

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